[youtube=http://www.youtube.com/watch?v=ehmdA7Vcsig]LAS VEGAS, Jan. 12, 2012 /PRNewswire/ — Aurasma, the world’s leading augmented reality platform, has today announced reaching three million downloads. The Company is exhibiting Aurasma at the Consumer Electronics Show – CES – where high levels of press coverage, social buzz and multiple award nominations are resulting in record numbers of downloads of their app.

[youtube=http://www.youtube.com/watch?v=C1yckIImMdo]

Available for free for iOS and high-powered Android devices, Aurasma opens a completely new window on the real world, allowing users to create, discover and share digital content embedded in printed images, products and even physical places.

With Aurasma, even everyday objects can now reveal hidden digital depths, like for example the back of a $20 bill. To watch the video, click here: http://youtu.be/C1yckIImMdo. Anyone who downloads Aurasma and has a $20 bill to hand can experience this “Aura” – the name for when the physical and virtual world merge in this way.

During the show which runs from 10th – 13th January, Aurasma has been named as a finalist in CNET’s Best of CES awards, beating stiff competition from some of the world’s largest tech companies to win the Software and Apps category.

As a finalist, Aurasma will now go on to compete against other category winners for the prestigious CES Popular Choice award, to be decided today by an online vote at http://www.cnet.com/pv

In addition, Aurasma was also nominated as a finalist in CES Mobile Apps Showdown and will compete in the live final today at CES North Hall.

Aurasma’s Managing Director, Martina King said, “We’re delighted that the high levels of excitement we’re seeing on the CES show floor are translating into record numbers of downloads of Aurasma. In the eight months since we launched Aurasma, the app and kernel have now been downloaded three million times; millions of Auras have been created by users and the technology adopted by over 1,500 partners – testament to the power of Aurasma to change the way we see and interact with information using our mobile devices.”

The winner of CES People’s Choice will be announced at the CNET stand in South Hall, Las Vegas Convention Centre on 12th January at 11.00am.

Aurasma will also be competing in the live final of CES Mobile Apps Showdown at N257 North Hall, Las Vegas Convention Centre on 12th January at 12.00pm.